For B2B firms
Strategy, evidence, and writing for B2B firms whose claims have to hold up.
Your buyers are smarter than your content assumes. They've read the listicles. They've scrolled past the AI-generated explainers. They know what a vendor-sponsored "research report" looks like before they open it.
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What they're looking for is harder to find: communication grounded in real evidence, built on a real point of view, and written for the senior, skeptical professionals they are.
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That's the work — and most of it starts before anyone writes a word. Figuring out what your buyers actually think, what your category actually looks like, and what your firm can credibly say that no one else can. Then, turning that into messaging, writing, and ongoing thought leadership that earns attention instead of asking for it.
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We work with professional services firms, B Corps, and B2B companies in evidence-heavy categories—healthtech, edtech, regulated SaaS, sustainability, and research-driven consultancies—where claims have to be defensible, and audiences won't tolerate fluff.
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Market research
The research underneath everything else. Before a firm can position itself, write a credible white paper, or sharpen its messaging, it needs a real read on its buyers, its competitors, and the conversation it's trying to enter. I design and run that research—survey design and analysis, customer discovery interviews, focus groups, competitive and category landscape analysis, and literature reviews—and translate the findings into something the marketing and leadership teams can actually use.
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Flagship reports and white papers
One rigorously researched, well-argued long-form piece per engagement—the kind that gets shared in senior LinkedIn circles, cited by analysts, and used in sales conversations. Original interviews, real data, a defensible point of view. Deliberately not a content factory.
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Narrative workshops
A facilitated working session with your leadership team to surface what’s actually distinctive about your firm and translate it into language your buyers will recognize. Half-day or full-day, in-person or remote. Designed for teams that need alignment before they can write anything.
Why an evaluator, not a marketer
Most B2B content consultants come from agency, in-house marketing, or journalism backgrounds. They can write. What they often can’t do is interrogate whether a claim actually holds up—whether a stat means what it appears to mean, whether a case study generalizes, whether a confident sentence is doing the work of a careful one.
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I spent 25 years doing exactly that interrogation. Program evaluation across health, education, human services, and criminal justice. Master’s, doctoral, and CDC-level training. Grant writing and ghostwriting where claims had to survive buyer, funder, and executive scrutiny.
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That background is the wedge. In a market saturated with AI-generated content and recycled frameworks, writing that can actually defend itself is rare—and increasingly, it’s what serious buyers are looking for.
